Since our founding, Xtract's mission has been to transform complex connected vehicle data into clear, actionable insights; helping drivers and claim handlers simplify and accelerate the incident management process.
As Xtract has evolved to meet our customers' and partners' changing needs, our brand needed to reflect this growth. We’ve refined our branding with a new look, to showcase the innovative services we have in the market today. Today, we provide insurers and fleets with a single source of truth for claims and incident management, delivered in one powerful, intuitive platform. We enable smarter, faster, and more informed decisions - reducing costs while building trust and confidence among all stakeholders
Our iconic X in Xtract remains at the heart of this evolution. Originally designed to represent complex data flowing in and simplified insights flowing out, the X has always been at the core of our identity. We’ve deconstructed this symbol, transforming its recognizable chevrons into a modernized logo that carries our DNA and honors our past while looking forward. To complete the picture, the addition of the forward-facing chevron symbolizes how the Xtract platform guides users through our collision timeline.
We’re excited to share this next chapter of our branding with you as we continue to shape the future of claims and incident management - together.
